B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- brand consideration lift for brands offering VR or AR experience (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snap
Primary
Tier B
https://www.bbalectures.com/augmented-reality-and-virtual-reality-e-commerce-trends/ ↗
Source Article
Augmented reality and Virtual Reality E
Original Research
Snap
· Original study ↗
Methodology
Snap Consumer AR Research Global Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands offering VR or AR experience: 41% brand consideration lift. Source: Snap (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-41-percent-more-likely-ar-vr
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<blockquote cite="https://lighthousedata.io/data/brands-41-percent-more-likely-ar-vr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- brand consideration lift for brands offering VR or AR experience<br><small>Source: Snap (2026) · <a href="https://lighthousedata.io/data/brands-41-percent-more-likely-ar-vr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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