B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- web traffic increase for Peugeot UK website (Peugeot 308 'The World's Better With Allure' TV/BVOD campaign) (2022)
Peugeot saw an 88% increase in web traffic (people accessing a Peugeot-related page) during the campaign period compared to the prior campaign period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/peugeot-308-how-to-make-consideration-alluring ↗
Source Article
Peugeot 308: How to make consideration ‘alluring’
Key Points
- Peugeot, a legacy brand had dropped from people’s minds in the category and wasn’t cutting through with its audience. But the launch of the New 308 model in 2022 presented the brand with an opportunity to shift the brand’s awareness levels and relaunch Peugeot’s new brand positioning.
-…
Original Research
Thinkbox
· Original study ↗
Methodology
Increase in live sessions on Peugeot-related pages during the campaign period vs the previous campaign period; TV + BVOD campaign planned by Starcom, with linear/BVOD split of 70/30.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Peugeot UK website (Peugeot 308 'The World's Better With Allure' TV/BVOD campaign): 88% web traffic increase. Source: Thinkbox (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peugeot-308-campaign-web-traffic-increase-88
HTML Embed
<blockquote cite="https://lighthousedata.io/data/peugeot-308-campaign-web-traffic-increase-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- web traffic increase for Peugeot UK website (Peugeot 308 'The World's Better With Allure' TV/BVOD campaign)<br><small>Source: Thinkbox (2022) · <a href="https://lighthousedata.io/data/peugeot-308-campaign-web-traffic-increase-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.