B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- web traffic increase for AMP pages (2017)
AMP brings a 10% increase in web traffic according to a 2017 Forrester Consulting report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting
Primary
Tier C
https://www.ideazone.ca/amp-the-good-the-bad-and-the-nasty/ ↗
Source Article
AMP - The Good, the Bad and the Nasty | IdeaZone.ca
AMP Has a Large List of Pros and Cons
What is AMP?
AMP amplifies the mobile user experience (UX) by bringing your content to your users instantly on mobile devices by shrinking and caching your website. This speeds up the loading process for sites, ads and emails to less than 1 second. This instant …
Original Research
Forrester Consulting
· Original study ↗
Methodology
Forrester Consulting report on AMP performance, as cited by IdeaZone
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AMP pages: 10% web traffic increase. Source: Forrester Consulting (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amp-web-traffic-increase-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amp-web-traffic-increase-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- web traffic increase for AMP pages<br><small>Source: Forrester Consulting (2017) · <a href="https://lighthousedata.io/data/amp-web-traffic-increase-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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