B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- web traffic increase for Non-Facebook publisher sites (2021-10)
Publisher sites other than Facebook experienced a reported 40% increase in traffic during Facebook's six-hour outage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
customerfirstdigital.com
Primary
Tier C
https://www.customerfirstdigital.com/blog/september-2021-what-s-new-in-the-world-of-digital/ ↗
Source Article
September 2021: What's new in the world of digital | Customer First Digital
As we approach the end of a week where we saw the world of Social Media turned upside down with 6 hours downtime of Facebook, Instagram and WhatsApp, we reflect back at some of the latest changes in the digital marketing landscape in September.
Reddit makes further moves in the ad space
What is it?:…
Original Research
customerfirstdigital.com
· Original study ↗
Methodology
Aggregate traffic increase across other sites during the approximately 6-hour Facebook/Instagram/WhatsApp outage; original measurement source not named in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-Facebook publisher sites: 40% web traffic increase. Source: customerfirstdigital.com (2021-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publisher-traffic-spike-facebook-outage-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/publisher-traffic-spike-facebook-outage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- web traffic increase for Non-Facebook publisher sites<br><small>Source: customerfirstdigital.com (2021-10) · <a href="https://lighthousedata.io/data/publisher-traffic-spike-facebook-outage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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