B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- sales lift from personalization for brands using personalization (2019)
Personalization can increase sales by 10% or more according to a report by McKinsey.
- or more
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.magnolia-cms.com/blog/content-hubs-future-enterprise-web-content-management.html ↗
Source Article
- Apr 25, 2019
- --
Content Hubs: The Future of Enterprise Web Content Management
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Original Research
McKinsey
· Original study ↗
Methodology
Cited from a McKinsey report
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
brands using personalization: 10% sales lift from personalization. Source: McKinsey (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-sales-lift-mckinsey
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<blockquote cite="https://lighthousedata.io/data/personalization-sales-lift-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales lift from personalization for brands using personalization<br><small>Source: McKinsey (2019) · <a href="https://lighthousedata.io/data/personalization-sales-lift-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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