B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- sales lift rate for Rosé sales at Selfridges (Rosé Lumière campaign) (2026)
The Rosé Lumière campaign at Selfridges in London drove a 36% lift in rosé sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBD Perfect Storm
Primary
Tier B
https://bbdperfectstorm.com/project/rose-lumiere ↗
Source Article
Rosé Lumière
Original Research
BBD Perfect Storm
· Original study ↗
Methodology
Agency-reported campaign sales lift at Selfridges London
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rosé sales at Selfridges (Rosé Lumière campaign): 36% sales lift rate. Source: BBD Perfect Storm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rose-lumiere-sales-lift-2026
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<blockquote cite="https://lighthousedata.io/data/rose-lumiere-sales-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- sales lift rate for Rosé sales at Selfridges (Rosé Lumière campaign)<br><small>Source: BBD Perfect Storm (2026) · <a href="https://lighthousedata.io/data/rose-lumiere-sales-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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