B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- sales lift rate for Email + catalog group vs email-only group (2021)
The 'Email + catalog' group experienced a 15% lift in sales compared to the 'Email-only' group.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.ewizcommerce.com/blog/catalog-marketing-improves-ecommerce-sales/ ↗
Source Article
6 reasons catalog marketing must be part of your eCommerce sales strategy | ewiz commerce
eCommerce has now become mainstream and everything is expected to be just a click away. One avenue that’s often overlooked but has immense potential to help you grow is catalog marketing.
What is Catalog Marketing in eCommerce?
Catalog marketing is an eCommerce sales & marketing technique used to se…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Survey/experiment conducted by Harvard Business Review comparing email+catalog vs email-only groups
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email + catalog group vs email-only group: 15% sales lift rate. Source: Harvard Business Review (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-catalog-sales-lift-hbr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-catalog-sales-lift-hbr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- sales lift rate for Email + catalog group vs email-only group<br><small>Source: Harvard Business Review (2021) · <a href="https://lighthousedata.io/data/email-catalog-sales-lift-hbr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.