B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- engagement lift for North American arts and crafts retail giant (2022)
A North American arts and crafts retail giant saw an overall 25% lift in engagement by increasing email campaign click-through-rate after leveraging Persado's Motivation AI technology.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Persado
Primary
Tier A
https://martech360.com/customer-experience/persado-launches-customer-motivation-report-delivering-ke… ↗
Source Article
Persado Launches Customer Motivation Report, Delivering Key Insights that Drive Consumer Action
First of its kind analysis uncovers the language and approaches that best resonate with customers across digital channels, empowering brands to leverage personalization tied to unique motivations
Persado, the Motivation AI platform that generates the language to inspire every individual to engage an…
Original Research
Persado
· Original study ↗
Methodology
Company case study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
North American arts and crafts retail giant: 25% engagement lift. Source: Persado (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-email-campaigns-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/persado-email-campaigns-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- engagement lift for North American arts and crafts retail giant<br><small>Source: Persado (2022) · <a href="https://lighthousedata.io/data/persado-email-campaigns-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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