B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- marketing budget allocation for Performance Marketing (2022)
Performance marketing & analytics accounts for an average of 11% of the marketing budget allocation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Marketing In Asia
Primary
Tier A
https://www.marketinginasia.com/a-guide-to-the-cost-components-in-a-marketing-budget-2022/ ↗
Source Article
A Guide to The Cost Components in a Marketing Budget 2022
What to expect?
- Understanding the components in your marketing budget with the mean budget allocated to each
- Components of the marketing budget
- Marketing Budgets: The Strategic Allocation Model
- Best practices to plan your marketing budget
- Endnotes
Understanding the components in your marke…
Original Research
Marketing In Asia
· Original study ↗
Methodology
Mean budget allocated to performance marketing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Performance Marketing: 11% marketing budget allocation. Source: Marketing In Asia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/performance-marketing-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/performance-marketing-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget allocation for Performance Marketing<br><small>Source: Marketing In Asia (2022) · <a href="https://lighthousedata.io/data/performance-marketing-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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