B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
37%
37% -- marketing budget allocation for organizations (2024)
According to Foundry's 2024 State of Partner Marketing Study, organizations invest 37% of their total marketing budgets into partnerships.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Foundry
Primary
Tier B
https://sproutsocial.com/insights/brand-collaborations/ ↗
Source Article
Strategic brand collaborations: Finding successful partnerships
Strategic brand collaborations: Finding successful partnerships
Table of Contents
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences, and some of the most valuable information is wh…
Original Research
Foundry
· Original study ↗
Methodology
Foundry’s 2024 State of Partner Marketing Study
Methodology documented
Segmentation
Industrymarketing
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organizations: 37% marketing budget allocation. Source: Foundry (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/partner-marketing-budget
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<blockquote cite="https://lighthousedata.io/data/partner-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- marketing budget allocation for organizations<br><small>Source: Foundry (2024) · <a href="https://lighthousedata.io/data/partner-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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