B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5
5 -- return on ad spend for paid search (all industries) (2026)
The average Return on Ad Spend (ROAS) for paid search across industries in 2026 is approximately 5.3x.
- Results vary significantly depending on factors like industry, campaign quality, and targeting precision
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
freshjuice.dev
Primary
Tier B
https://freshjuice.dev/blog/is-it-worth-making-paid-media-part-of-your-digital-marketing-strategy/ ↗
Source Article
Is it worth making paid media part of your digital marketing strategy?
Is it worth making paid media part of your digital marketing strategy?
Every time you search for something on a search engine, the first results are often sponsored. When you scroll through social media for a couple of minutes, an ad will appear, whether you are using TikTok or Facebook. Even when r…
Original Research
freshjuice.dev
· Original study ↗
Methodology
Average ROAS across industries per recent reports cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search (all industries): 5 return on ad spend. Source: freshjuice.dev (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-roas-2026
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<blockquote cite="https://lighthousedata.io/data/paid-search-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- return on ad spend for paid search (all industries)<br><small>Source: freshjuice.dev (2026) · <a href="https://lighthousedata.io/data/paid-search-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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