B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.8%
1.8% -- click through rate for Paid search results (desktop) (2023)
According to Semrush's State of Search 2023 report, the average click-through rate for paid search results on desktop is 1.8%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (2)
Semrush
Primary
Tier A
https://www.semrush.com/blog/common-seo-questions-and-how-to-resolve-them-semrushchat/ ↗
Source Article
Common SEO Questions and How to Resolve Them #SEMrushchat
Also cited by
Original Research
Semrush
· Original study ↗
Methodology
From Semrush State of Search 2023 report; average CTR for paid results on desktop
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search results (desktop): 1.8% click through rate. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-ctr-desktop-2023
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<blockquote cite="https://lighthousedata.io/data/paid-search-ctr-desktop-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- click through rate for Paid search results (desktop)<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/paid-search-ctr-desktop-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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