C
Evidence Grade C
Use with Hedging
Current
$2
$2 — cost per click for Small businesses (paid search, non-legal/non-medical) (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Study Type
Unknown
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (4)
Stackmatix
Primary
Tier B
https://stackmatix.com/blog/facebook-ads-cpc-by-industry-benchmarks ↗
Source Article
Facebook Ads CPC by Industry: 2026 Benchmarks and How to Lower Yours
Your Facebook Ads CPC isn't just a number—it's a direct reflection of your campaign's efficiency. Knowing what's normal for your industry and where your costs stand is the first step toward smarter spending and higher returns.
For …
Also cited by
2026-05-01
innersparkcreative.com
https://www.innersparkcreative.com/resources/marketing-benchmarks/auburn-benchma…
2026-05-01
2026-05-03
Original Research
Inner Spark Creative
· Original study ↗
Methodology
Aggregated national data from widely cited industry studies; excludes legal and medical sectors; represents small business averages
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Small businesses (paid search, non-legal/non-medical): $2 cost per click. Source: Stackmatix (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/paid-search-cpc-small-business-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-cpc-small-business-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> — cost per click for Small businesses (paid search, non-legal/non-medical)<br><small>Source: Stackmatix (2026) · <a href="https://lighthousedata.io/data/paid-search-cpc-small-business-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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