B
Evidence Grade B
Trusted with Context
Aging
$0.01
$0.01 — cost per click for search ads (2024-Q4)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$0.01
Unit
Currency Usd
Data Vintage
2024-Q4
Entity
Study Type
Case_study
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
50
Methodology
50
Freshness
60
Sources (4)
Falcon.io
Primary
Tier B
https://www.falcon.io/insights-hub/topics/social-media-roi/how-much-do-ads-cost-on-facebook-instagra… ↗
Source Article
The cost of social advertising can vary – which is why making sense of all the options is key.
Social media ads can transform a company's visibility and lead to more sales. They're worth investing in since this type of paid content is often a key part of building reach and finding new customers on p…
Also cited by
datareportal.com
https://datareportal.com/reports/digital-2025-global-overview-report
2026-02-16
2026-04-09
2026-06-03
Original Research
Skai
· Original study ↗
Segmentation
RoleSEO Specialist
Channelsearch
Cite this stat
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Plain Text
search ads: $0.01 cost per click. Source: Falcon.io (2024-Q4). Via Lighthouse Research Data — https://lighthousedata.io/data/cpc-decline-q4-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpc-decline-q4-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.01</strong> — cost per click for search ads<br><small>Source: Falcon.io (2024-Q4) · <a href="https://lighthousedata.io/data/cpc-decline-q4-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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