C
Evidence Grade C
Use with Hedging
Current
$0.58
$0.58 — cost per click for Facebook Ads (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$0.58
Unit
Currency Usd
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Sources (4)
AdBacklog
Primary
Tier A
https://adbacklog.com/blog/google-shopping-ads-benchmarks-per-industry-2025 ↗
Source Article
Benchmarks
April 1, 2025
Google Shopping Ads Benchmarks Per Industry (2025)
Running a Google Shopping campaign? Then you know performance can vary wildly depending on your industry, product type, and bidding strategy. Whether you’re selling apparel, electronics, or pet food, understanding how your c…
Also cited by
nealschaffer.com
https://nealschaffer.com/facebook-ad-types/
2026-05-01
2026-05-01
2026-05-01
Original Research
Neal Schaffer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 94 | |
| 2023 | $0.94 | -99.0% |
| 2026 (current) | $0.58 | -38.3% |
| 2026 (current) | 33% | +5589.7% |
| 2026 (current) | 25 | -24.2% |
| 2026 (current) | 74% | +196.0% |
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook Ads: $0.58 cost per click. Source: AdBacklog (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/facebook-average-cpc-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-average-cpc-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.58</strong> — cost per click for Facebook Ads<br><small>Source: AdBacklog (2026) · <a href="https://lighthousedata.io/data/facebook-average-cpc-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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