B
Evidence Grade B
Use with Hedging
Dated
$4
$4 — cost per click for PPC campaigns (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2023
Entity
Sample Size
17,253
Study Type
Survey
Geography
US
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
50
Methodology
50
Freshness
40
Sources (3)
WordStream
Primary
Tier B
https://www.wordstream.com/google-ads-benchmarks ↗
Original Research
Wordstream
· Original study ↗
Methodology
Analyzed US-based campaigns running from April 1, 2022, to March 31, 2023.
Study: Survey
n=17,253
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | $3 | |
| 2021 | $4 | +27.9% |
| 2023 (current) | $4 | +19.5% |
Segmentation
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
PPC campaigns: $4 cost per click. Source: WordStream (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/average-cost-per-click-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cost-per-click-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> — cost per click for PPC campaigns<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/average-cost-per-click-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.