B
Evidence Grade B
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accuracy verified by the review judge
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Recent
30.6%
30.6% -- paid media budget share for average CMO marketing budget (2025)
Gartner's 2025 survey of chief marketing officers found paid media accounted for 30.6% of the average marketing budget.
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Lighthouse Research Team
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Evidence graded
Value
30.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://digitalstrategyforce.com/journal/should-you-invest-in-seo-or-just-pay-google-for-ads/ ↗
Source Article
Should You Invest in SEO or Just Pay Google for Ads? | Digital Strategy Force
Should You Invest in SEO or Just Pay Google for Ads?
Paying Google for ads and investing in SEO look like two ways to buy the same spot at the top of search. They are not. A paid click is rented visibility that vanishes when the budget stops; an organic position is an owned asset that keeps returnin…
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average CMO marketing budget: 30.6% paid media budget share. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-share-marketing-budget-2025
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<blockquote cite="https://lighthousedata.io/data/paid-media-share-marketing-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.6%</strong> -- paid media budget share for average CMO marketing budget<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/paid-media-share-marketing-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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