B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- paid media budget share for CMOs (2025)
Paid media accounts for 31% of total marketing budgets according to Gartner's 2025 CMO Spend Survey.
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Lighthouse Research Team
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Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.lexiconn.in/knowledge/blogs/2026-content-budget-allocation.html ↗
Source Article
Reallocating Content Budget 2026 | LexiConn
Most content budgets in 2026 are still structured for 2021. The default split, 60% on SEO blog production, some spillover into social, and a token video line, made sense when Google rewarded volume and organic traffic converted predictably. That system has broken. The web now produces more generic c…
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO Spend Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 31% paid media budget share. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-31-percent-budget
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<blockquote cite="https://lighthousedata.io/data/paid-media-31-percent-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- paid media budget share for CMOs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/paid-media-31-percent-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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