B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- paid media budget share for US marketers (2022)
According to the CMO Survey, 44% of marketing budgets (or digital marketing budget allocation) is allocated to paid media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier B
https://online-sales-marketing.com/news/digital-marketing-trends-2023/ ↗
Source Article
Digital Marketing Trends 2023
Original Research
The CMO Survey
· Original study ↗
Methodology
The CMO Survey; paid media share of marketing budgets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketers: 44% paid media budget share. Source: The CMO Survey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-budget-share-44
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<blockquote cite="https://lighthousedata.io/data/paid-media-budget-share-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- paid media budget share for US marketers<br><small>Source: The CMO Survey (2022) · <a href="https://lighthousedata.io/data/paid-media-budget-share-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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