B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

95%

95% -- paid media budget share for Paid media (global marketing budgets) (2025)

Name: Paid Media Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2025 · jbimpact.com

In 2025, paid media represents approximately 95% of global marketing budgets.

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Attribution: jbimpact.com View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2025

Entity

Paid media (global marketing budgets)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

jbimpact.com Primary Tier C

https://www.jbimpact.com/post/guide-ultime-stratégie-marketing-digital-qui-marche-en-2025-cas-concre… ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Guide Ultime : Stratégie Marketing Digital Qui Marche en 2025 [Cas Concret]

Guide Ultime : Stratégie Marketing Digital Qui Marche en 2025 [Cas Concret] - Jessy Bédard - 24 avr. 2025 - 19 min de lecture Dernière mise à jour : 27 avr. 2025 Saviez-vous que 49% des organisations n'ont pas défini clairement leur stratégie marketing digital? Cette lacune affecte directement leur …

Original Research

jbimpact.com · Original study ↗

Methodology

Article states paid media represent about 95% of global marketing budgets (vs 4.5% owned, 0.5% earned); underlying reference [8] not identified and split appears atypical.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Paid media (global marketing budgets): 95% paid media budget share. Source: jbimpact.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-share-global-marketing-budgets

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<blockquote cite="https://lighthousedata.io/data/paid-media-share-global-marketing-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- paid media budget share for Paid media (global marketing budgets)<br><small>Source: jbimpact.com (2025) · <a href="https://lighthousedata.io/data/paid-media-share-global-marketing-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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