B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29.46%
29.46% -- cost per click decrease for Outfittery's partnership ads (2025)
Outfittery's partnership ads saw a 29.46% decrease in cost per click compared to business as usual ads alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Cirqle
Primary
Tier A
https://thecirqle.com/blog-post/the-new-rules-of-influencer-whitelisting-and-partnership-ads-in-2025… ↗
Source Article
The New Rules of Influencer Whitelisting and Partnership Ads in 2025 - The Cirqle
The New Rules of Influencer Whitelisting and Partnership Ads in 2025
The Creator Performance Era: How the Cirqle Defined It
Legacy influencer marketing relied on surface-level signals: reach, impressions, and follower counts. The Cirqle shattered that model and made a simple, high-stakes demand - pr…
Original Research
The Cirqle
· Original study ↗
Methodology
Compared to business as usual ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outfittery's partnership ads: 29.46% cost per click decrease. Source: The Cirqle (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfittery-cost-per-click-decrease
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<blockquote cite="https://lighthousedata.io/data/outfittery-cost-per-click-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.46%</strong> -- cost per click decrease for Outfittery's partnership ads<br><small>Source: The Cirqle (2025) · <a href="https://lighthousedata.io/data/outfittery-cost-per-click-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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