B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1.7%
1.7% -- lead close rate for outbound leads from paid advertising (2024)
According to a 2024 FirstPageSage study, outbound leads from paid advertising have an average close rate of 1.7%.
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Lighthouse Research Team
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Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstPageSage
Primary
Tier C
https://kevinbrowndesign.com/why-digital-marketing-needs-seo-services/ ↗
Source Article
Why Your Digital Marketing Strategy Needs Professional SEO Services
You are running ads, posting on social media, maybe even sending email newsletters. Your digital marketing looks busy. But when someone in your area searches for exactly what you sell, your website is nowhere on the first page. That gap between marketing activity and search visibility is where profe…
Original Research
FirstPageSage
· Original study ↗
Methodology
Cited in article as a 2024 FirstPageSage study; close rate for outbound leads generated via paid advertising, presented as comparison to SEO lead close rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
outbound leads from paid advertising: 1.7% lead close rate. Source: FirstPageSage (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-paid-lead-close-rate-2024
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<blockquote cite="https://lighthousedata.io/data/outbound-paid-lead-close-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- lead close rate for outbound leads from paid advertising<br><small>Source: FirstPageSage (2024) · <a href="https://lighthousedata.io/data/outbound-paid-lead-close-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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