B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.7%
1.7% -- lead close rate for outbound marketing (2025)
Outbound marketing has an average take/close rate of 1.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
makemywebsite.com.au
Primary
Tier C
https://www.makemywebsite.com.au/blog/seo-vs-ppc-whats-the-difference/ ↗
Source Article
SEO vs. PPC: What’s the Difference?
The competition today is intense online and can be both to persuade your online users to visit your site and to promulgate the reason that once they get here they will buy from you. So many ways to market your business, and it can be really hard picking the best one.
Making the wrong choice, or not …
Original Research
makemywebsite.com.au
· Original study ↗
Methodology
Blog-cited outbound marketing benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
outbound marketing: 1.7% lead close rate. Source: makemywebsite.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-marketing-close-rate-1-7
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<blockquote cite="https://lighthousedata.io/data/outbound-marketing-close-rate-1-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- lead close rate for outbound marketing<br><small>Source: makemywebsite.com.au (2025) · <a href="https://lighthousedata.io/data/outbound-marketing-close-rate-1-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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