B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4
4 -- return on ad spend for UK other media channels (2025)
Other media channels deliver an average return on ad spend (ROAS) of 3.7.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudioUK
Primary
Tier B
https://modernstoa.co/the-uk-podcast-advertising-opportunity-insights-from-audiouks-power-of-podcast… ↗
Source Article
The UK Podcast Advertising Opportunity: Insights from AudioUK's Power of Podcasting Showcase - Modern Stoa
Last week’s Power of Podcasting Showcase, hosted by AudioUK, brought together some of the most forward-thinking voices in the audio space—and a single, striking message emerged from the event: UK podcast advertising is a wide-open opportunity, waiting to be seized.
While the podcasting medium contin…
Original Research
AudioUK
· Original study ↗
Methodology
Benchmark across other media channels, presented at AudioUK showcase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK other media channels: 4 return on ad spend. Source: AudioUK (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-media-roas-3-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/other-media-roas-3-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- return on ad spend for UK other media channels<br><small>Source: AudioUK (2025) · <a href="https://lighthousedata.io/data/other-media-roas-3-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.