B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.9%
8.9% -- ad spend growth rate for Online advertising (2009)
eMarketer projected that online ad spending would rise by 8.9% in 2009.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.9%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (4)
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Seven-Predictions-2009/1006837 ↗
Source Article
Seven Predictions for 2009
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Original Research
eMarketer
· Original study ↗
Methodology
According to eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online advertising: 8.9% ad spend growth rate. Source: eMarketer (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online_ad_spend_growth_2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online_ad_spend_growth_2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.9%</strong> -- ad spend growth rate for Online advertising<br><small>Source: eMarketer (2009) · <a href="https://lighthousedata.io/data/online_ad_spend_growth_2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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