B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
17 hours
17 hours -- average lead response time for online leads (2025)
A Leadferno study showed that lead response times for online leads average over 17 hours.
- Source states 'over 17 hours'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadferno
Primary
Tier B
https://leadferno.com/blog/goodbye-email-forms-the-better-way-to-capture-reply-close-website-leads ↗
Source Article
Goodbye Email Forms: The Better Way To Capture, Reply, & Close Website Leads - Leadferno
Contact and lead forms on your website have been the go-to lead capture for decades. 99% of them send the form results to an email address where they can and often will get missed, buried, sent to spam, or bounced from the inbox.
How often? Our research finds that 42% of contact form leads go comple…
Original Research
Leadferno
· Original study ↗
Methodology
Leadferno study on lead response times
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online leads: 17 hours average lead response time. Source: Leadferno (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-lead-response-time-17-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-lead-response-time-17-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17 hours</strong> -- average lead response time for online leads<br><small>Source: Leadferno (2025) · <a href="https://lighthousedata.io/data/online-lead-response-time-17-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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