B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42 hours
42 hours -- average lead response time for companies audited by Harvard Business Review (2025)
An audit of 2,241 companies by Harvard Business Review found an average lead response time of 42 hours.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Sample Size
2,241
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier B
https://kirro.io/conversion-rate-lead-generation ↗
Source Article
Lead Conversion Rate: 2-3% Visitor, 2-7% to Customer
Your conversion rate for lead generation depends on which part of the funnel you’re measuring. The average visitor-to-lead rate is around 2-3%. The average lead-to-customer rate is 2-7%. And those numbers mean almost nothing without context.
Here’s why. Two consulting firms in the same industry repo…
Original Research
kirro.io
· Original study ↗
Methodology
HBR audit of 2,241 companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies audited by Harvard Business Review: 42 hours average lead response time. Source: kirro.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hbr-lead-response-time
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<blockquote cite="https://lighthousedata.io/data/hbr-lead-response-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42 hours</strong> -- average lead response time for companies audited by Harvard Business Review<br><small>Source: kirro.io (2025) · <a href="https://lighthousedata.io/data/hbr-lead-response-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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