B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

42 hours

42 hours -- average lead response time for companies with online sales leads (2021)

2021  · James B. Oldroyd

According to James B. Oldroyd in The Short Life of Online Sales Leads, the average response time of companies to online sales leads is 42 hours among those that respond within the first month.

  • only considering companies that respond within the first month at all
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Attribution: James B. Oldroyd View source
Lighthouse Research Team
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Source verified Evidence graded
Value
42 hours
Unit
Duration Hours
Data Vintage
2021
Entity
companies with online sales leads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
James B. Oldroyd Primary Tier B
https://mapmycustomers.me/blog/sales-kpi-the-most-important-metrics-and-how-to-measure-them/ ↗
Confidence: 53/100 Vintage: 2021 Channel: Wayback
Source Article
The Most Important Sales KPIs for 2021 (Plus Resources to Measure Them)
Successful businesses are always looking for ways to improve. However, you can’t improve what you can’t measure. When you're looking to maximize sales in any business, specific Key Performance Indicators (KPIs) for sales can serve as a guiding light. Sales KPIs can help everyone on your sales team u…
Original Research
James B. Oldroyd · Original study ↗

Cited from James B. Oldroyd, The Short Life of Online Sales Leads

Methodology documented
Industrymarketing
Plain Text
companies with online sales leads: 42 hours average lead response time. Source: James B. Oldroyd (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-lead-response-time-42-hours
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<blockquote cite="https://lighthousedata.io/data/average-lead-response-time-42-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42 hours</strong> -- average lead response time for companies with online sales leads<br><small>Source: James B. Oldroyd (2021) · <a href="https://lighthousedata.io/data/average-lead-response-time-42-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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