B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- ad blocker usage rate for online consumers (2017)
47% of online consumers use ad blockers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
forwardprogress.net
Primary
Tier C
https://forwardprogress.net/smss-virtual-conference-august-1st-2017/ ↗
Source Article
SMSS Virtual Conference
LINK: http://socialmediastrategiessummit.com/virtual-event/influencer-marketing/
DATE: August 1st, 3-5pm EST
IMAGE: Attached
With 47% of online consumers using ad blockers, traditional online advertising is quickly becoming a strategy of the past. It’s more critical than ever…
Original Research
forwardprogress.net
· Original study ↗
Methodology
Cited statistic in conference promotion; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 47% ad blocker usage rate. Source: forwardprogress.net (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-consumers-ad-blockers-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-consumers-ad-blockers-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ad blocker usage rate for online consumers<br><small>Source: forwardprogress.net (2017) · <a href="https://lighthousedata.io/data/online-consumers-ad-blockers-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.