B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- onboarding abandonment rate for digital account onboarding (2025)
Digital onboarding abandonment rates exceed 50% when account opening takes longer than 3 to 5 minutes.
- Rates exceed 50%
- Secondary citation of consumer behavior research without primary study named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rallyboard.com
Primary
Tier C
https://www.rallyboard.com/resources/blog/your-association-doesn-t-need-another-platform ↗
Source Article
Your Association Doesn't Need Another Platform
Associations
Your Association Doesn't Need Another Platform
RallyBoard Co-founder and CEO, Jackson Boyar, argues that members do not want another platform; instead, they are seeking personalized, value-add programs
Jackson Boyar
Co-founder and CEO
·
8 min read
I've heard it dozens of times from asso…
Original Research
rallyboard.com
· Original study ↗
Methodology
Author cites consumer behavior research on digital friction; no named study
Methodology documented
Segmentation
IndustryEducation
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
digital account onboarding: 50% onboarding abandonment rate. Source: rallyboard.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-abandonment-over-50-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/onboarding-abandonment-over-50-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- onboarding abandonment rate for digital account onboarding<br><small>Source: rallyboard.com (2025) · <a href="https://lighthousedata.io/data/onboarding-abandonment-over-50-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.