B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

17%

17% -- onboarding abandonment rate for online onboarding flows (2025)

2025  · Baymard Institute

17% of users abandon an onboarding flow due to lengthy or complex requirements.

Cite this stat Share How we verify
Attribution: Baymard Institute View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
online onboarding flows
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Baymard Institute Primary Tier B
https://authenticate.com/resources/blog/kyc-verification-onboarding ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Onboarding Checklist: KYC Verification by Authenticate
Onboarding Checklist: KYC Verification by Authenticate Accelerate customer onboarding without sacrificing compliance using Authenticate’s streamlined KYC solutions. Boost efficiency, reduce fraud risks, and foster trust effortlessly. When onboarding new customers, speed and compliance are often at o…
Original Research
Baymard Institute · Original study ↗

Baymard Institute study, cited by Authenticate

Methodology documented
Industrymarketing
Plain Text
online onboarding flows: 17% onboarding abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-abandonment-lengthy-requirements
HTML Embed
<blockquote cite="https://lighthousedata.io/data/onboarding-abandonment-lengthy-requirements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- onboarding abandonment rate for online onboarding flows<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/onboarding-abandonment-lengthy-requirements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →