B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- onboarding abandonment rate for website and app users (2025)
40% of users abandon a website or app if the onboarding process is too complex or confusing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://applaunchpartners.com/user-onboarding-boost-marketing-keep-users-engaged/ ↗
Source Article
User Onboarding: Boost Marketing & User Engagement
Original Research
Baymard Institute
· Original study ↗
Methodology
Cited as a 2025 study by the Baymard Institute; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website and app users: 40% onboarding abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-abandonment-baymard-2025
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<blockquote cite="https://lighthousedata.io/data/onboarding-abandonment-baymard-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- onboarding abandonment rate for website and app users<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/onboarding-abandonment-baymard-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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