B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- marketing budget allocation for retail executives (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alesco
Primary
Tier C
https://alescodata.com/multichannel-marketing-data-the-foundation-for-holiday-campaign-success/ ↗
Source Article
Boost Holiday ROI with Unified Multichannel Marketing Data
Multichannel Marketing Data: The Foundation for Holiday Campaign Success
Multichannel marketing data makes the difference between scattered campaigns and seamless customer experiences. Smart marketers know that successful holiday campaigns don’t happen by accident. They’re built on a foundation of c…
Original Research
Alesco
· Original study ↗
Methodology
Allocate up to half their marketing budget to omnichannel initiatives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail executives: 42% marketing budget allocation. Source: Alesco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/omnichannel-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- marketing budget allocation for retail executives<br><small>Source: Alesco (2026) · <a href="https://lighthousedata.io/data/omnichannel-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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