B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- customer spend uplift for nurtured leads (2023)
Nurtured leads spend as much as 47% more than leads that have not been nurtured.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Annuitas Group
Primary
Tier C
https://martechasia.net/features/the-martech-landscape-over-the-last-20-years/ ↗
Source Article
The martech landscape over the last 20 years | MartechAsia
Has the marketing profession moved forward or backward in the last 20 years?
The marketing technology (martech) landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions cov…
Original Research
Annuitas Group
· Original study ↗
Methodology
Annuitas Group finding cited by MartechAsia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nurtured leads: 47% customer spend uplift. Source: Annuitas Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nurtured-leads-spend-47-more
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<blockquote cite="https://lighthousedata.io/data/nurtured-leads-spend-47-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- customer spend uplift for nurtured leads<br><small>Source: Annuitas Group (2023) · <a href="https://lighthousedata.io/data/nurtured-leads-spend-47-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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