B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- customer spend uplift for engaged customers (2012)
Engaged customers spend 30% more than non-engaged customers.
- Original research study or primary source is not specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialsteve.wordpress.com
Primary
Tier C
http://socialsteve.wordpress.com/2012/10/21/why-you-should-not-be-satisfied-with-social-engagement/ ↗
Source Article
Why You Should Not Be Satisfied With Social Engagement
Original Research
socialsteve.wordpress.com
· Original study ↗
Methodology
Research statistic cited in client presentations; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
engaged customers: 30% customer spend uplift. Source: socialsteve.wordpress.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-spend-30-percent-more
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<blockquote cite="https://lighthousedata.io/data/engaged-customers-spend-30-percent-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer spend uplift for engaged customers<br><small>Source: socialsteve.wordpress.com (2012) · <a href="https://lighthousedata.io/data/engaged-customers-spend-30-percent-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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