B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46.3%
46.3% -- click through rate for NRF Big Show attendees (2025)
At the NRF Big Show, 1,900 attendees scanned QR codes doubling as opt-in, achieving a 46.3% click-through rate to join the marketing pool.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46.3%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Ariadne
Primary
Tier B
https://www.ariadne.inc/solutions/visitor-marketing/ ↗
Source Article
Proximity marketing that starts with consent
20%
Watsons ran an opt-in cross-promotion. Shoppers in a neighbouring grocery zone who opted in received a timed SMS offer that pulled them into the store.
Read the caseAriadne Visitor Marketing is the opt-in engagement layer inside Ariadne. Once a visitor consents, you can reach them by email or me…
Original Research
Ariadne
· Original study ↗
Methodology
QR-code opt-in campaign at NRF Big Show
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NRF Big Show attendees: 46.3% click through rate. Source: Ariadne (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nrf-qr-optin-ctr-46-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nrf-qr-optin-ctr-46-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.3%</strong> -- click through rate for NRF Big Show attendees<br><small>Source: Ariadne (2025) · <a href="https://lighthousedata.io/data/nrf-qr-optin-ctr-46-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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