B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of nowgen attendees using social media for product discovery for NowGen event attendees (2025-04)
32% of NowGen event attendees use social media platforms (TikTok, Instagram, or Facebook) for product discovery.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Freeman
Primary
Tier A
https://amworldgroup.com/blog/event-management ↗
Source Article
Expert Event Management Tips for Corporate Events | AMW®
Helpful Event Management Tips
Time is Precious: Focus on Your Business
Quick Summary
Planning a major event can be daunting for business owners, as securing venues, hiring caterers, and training staff requires extensive time and attention. Hiring an event management company can alleviate this burden…
Also cited by
AMW (amworldgroup.com)
https://amworldgroup.com/blog/how-to-make-your-event-website-engaging-and-exciti…
2026-09-18
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report, younger NowGen cohort
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NowGen event attendees: 32% share of nowgen attendees using social media for product discovery. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nowgen-social-product-discovery-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nowgen-social-product-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of nowgen attendees using social media for product discovery for NowGen event attendees<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/nowgen-social-product-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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