B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of nowgen attendees using social media for product discovery for NowGen (younger cohort) event attendees (2025-04)
32% of NowGen (younger cohort) event attendees use social media platforms (TikTok, Instagram, or Facebook) for product discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier A
https://amworldgroup.com/blog/upcoming-pr-events-5-industry-conventions-you-dont-want-to-miss ↗
Source Article
5 Must-Attend PR Industry Conventions in 2024 | AMW®
Upcoming PR Events: 5 Industry Conventions you don't want to miss
As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how t…
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report, younger attendee cohort
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NowGen (younger cohort) event attendees: 32% share of nowgen attendees using social media for product discovery. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-nowgen-social-product-discovery-2025
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<blockquote cite="https://lighthousedata.io/data/freeman-nowgen-social-product-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of nowgen attendees using social media for product discovery for NowGen (younger cohort) event attendees<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/freeman-nowgen-social-product-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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