B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- product discovery channel share for NowGen event attendees (younger cohort) (2025-04)
According to Freeman's Commercial Trends Report published in April 2025, 32% of the younger cohort (NowGen) use TikTok, Instagram, or Facebook for product discovery.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
1,022
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://amworldgroup.com/blog/event-for-marketing ↗
Source Article
Event Marketing Strategy: Ultimate Planning Guide 2024 | AMW®
Event for Marketing: Crafting an Effective Strategy
Planning an event for marketing purposes can be a good tool to connect with your audience, create memorable experiences, and promote your brand.
Quick Summary
Event marketing is an effective way to engage audiences and foster brand loyalty in a dig…
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report; share of Freeman's NowGen younger cohort using TikTok, Instagram or Facebook for product discovery; in-person events still ranked first for this group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NowGen event attendees (younger cohort): 32% product discovery channel share. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-nowgen-social-discovery-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/freeman-nowgen-social-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- product discovery channel share for NowGen event attendees (younger cohort)<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/freeman-nowgen-social-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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