B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- invalid traffic rate for North America CTV open auction (2026)
Invalid traffic rate in North America CTV open auctions is 18%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixalate
Primary
Tier C
https://motorik.io/blog/what-strong-programmatic-partnerships-look-like-in-2026 ↗
Source Article
What Strong Programmatic Partnerships Look Like in 2026 | Motorik - Blog
Scale used to be the scorecard. CPMs, integration lists, traffic volume – those were the metrics.
They aren't anymore.
In 2026, partnerships are judged less by reach and more by resilience. They get judged by how your partner behaves when things fall apart. Privacy enforcement tests user journeys, a…
Original Research
Pixalate
· Original study ↗
Methodology
Referenced against quarterly studies like Pixalate's
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North America CTV open auction: 18% invalid traffic rate. Source: Pixalate (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/north-america-ctv-open-auction-ivt-2026
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<blockquote cite="https://lighthousedata.io/data/north-america-ctv-open-auction-ivt-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- invalid traffic rate for North America CTV open auction<br><small>Source: Pixalate (2026) · <a href="https://lighthousedata.io/data/north-america-ctv-open-auction-ivt-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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