B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8.5%
8.5% -- invalid traffic rate for paid traffic across major platforms (2024)
8.5% of all paid traffic across major platforms is invalid.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
boa
Primary
Tier B
https://weareboa.com/thoughts/digital-marketings-next-chapter-the-rise-of-sustainable-media-buying/ ↗
Source Article
Digital Marketing's Next Chapter: The Rise of Sustainable Media Buying — boa
As 2024 comes to a close, marketers are planning for the year ahead while confronting an uncomfortable truth. Digital advertising, though bit and bytes and seemingly ethereal, is never carbon neutral. Every ad, adds up.
That’s why we’re excited to share our latest report: The 2025 CPG Advertiser’s G…
Original Research
boa
· Original study ↗
Methodology
Report by boa; underlying source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid traffic across major platforms: 8.5% invalid traffic rate. Source: boa (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invalid-paid-traffic-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/invalid-paid-traffic-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- invalid traffic rate for paid traffic across major platforms<br><small>Source: boa (2024) · <a href="https://lighthousedata.io/data/invalid-paid-traffic-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.