B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18.12%
18.12% -- invalid traffic rate for global ad impressions (Q1 2026)
In Q1 2026, the global invalid traffic (IVT) rate for ad impressions was 18.12%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.12%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
26,300,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
70
Methodology
45
Freshness
80
Source
statista.com
Primary
Tier A
https://www.fraudlogix.com/stats ↗
Source Article
Infographic: Where Water Stress Will Be Highest by 2050
Water is not only the basis of life for animals and plants, but is also likely to become a contested resource in parts of the world in the coming decades. According to UN figures, global water stress, i.e. the proportion of water withdrawn for use in industry, agriculture or private households in re…
Original Research
statista.com
· Original study ↗
Methodology
Analysis of 26.3 billion ad impressions collected January through March 2026.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global ad impressions: 18.12% invalid traffic rate. Source: statista.com (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ivt-rate-q1-2026
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<blockquote cite="https://lighthousedata.io/data/global-ivt-rate-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.12%</strong> -- invalid traffic rate for global ad impressions<br><small>Source: statista.com (Q1 2026) · <a href="https://lighthousedata.io/data/global-ivt-rate-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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