B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- invalid traffic rate for web programmatic advertising (2026)
According to Statista data, invalid traffic rates in programmatic advertising were 14% for web.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://clickpatrol.com/fake-traffic-detection-trends-in-2026/ ↗
Source Article
Fake Traffic Detection Trends In 2026: How ClickPatrol Protects Ad Spend And Blocks Bots At Source - ClickPatrol™
Google Ads not converting? Why small businesses get clicks but no sales (2026 fix guide)
Abisola Tanzako | May 13, 2026
- Fake traffic detection & invalid clicks: How bots distort ad ecosystems
- The rising cost of fake traffic on digital advertising budgets
- Bot traffic explained: How bots drive i…
Original Research
Statista
· Original study ↗
Methodology
Statista data cited by ClickPatrol
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web programmatic advertising: 14% invalid traffic rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invalid-traffic-web-14
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<blockquote cite="https://lighthousedata.io/data/invalid-traffic-web-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- invalid traffic rate for web programmatic advertising<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/invalid-traffic-web-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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