B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- campaign response rate for Norris Media direct mail campaign (2022)
Norris Media achieved a response rate of over 30% on its direct mail package campaign sent to a targeted list of CEOs.
- Single campaign anecdote / case study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Norris Media
Primary
Tier C
http://www.marketreach.co.uk/blog/a-year-in-review-of-direct-mail-2022 ↗
Source Article
Direct mail
Original Research
Norris Media
· Original study ↗
Methodology
Single campaign anecdote; B2B CEO mailer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Norris Media direct mail campaign: 30% campaign response rate. Source: Norris Media (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norris-mail-response-rate
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<blockquote cite="https://lighthousedata.io/data/norris-mail-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign response rate for Norris Media direct mail campaign<br><small>Source: Norris Media (2022) · <a href="https://lighthousedata.io/data/norris-mail-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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