B
Evidence Grade B
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Recent
5%
5% -- ad investment growth rate for Nordic advertising market (2025)
In 2025, Nordic advertising investments increased by 5.0% with current exchange rates applied.
- Calculated with current exchange rates applied; growth was 3.7% when adjusted for exchange rate effects
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Lighthouse Research Team
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Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM
Primary
Tier A
https://www.irm-media.no/fi/news-updates/latest-news/growth-for-the-second-consecutive-year-in-the-n… ↗
Source Article
The Nordic Advertising Market 2025
The Nordic Advertising Market 2025 is now available from IRM. In 2025 Nordic advertising investments amounted to 10,6 billion Euro, an increase of 5,0% with current exchange rates applied. When adjusted for exchange rate effects, growth amounted to 3,7%.
The report contains statistics concerning adv…
Original Research
IRM
· Original study ↗
Methodology
Year-over-year growth in Nordic advertising investments with current exchange rates applied; second consecutive year of growth. From IRM's The Nordic Advertising Market 2025 report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nordic advertising market: 5% ad investment growth rate. Source: IRM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nordic-ad-investments-growth-2025
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<blockquote cite="https://lighthousedata.io/data/nordic-ad-investments-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad investment growth rate for Nordic advertising market<br><small>Source: IRM (2025) · <a href="https://lighthousedata.io/data/nordic-ad-investments-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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