B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- ad investment growth rate for Danish advertising market (Q3 2025)
Advertising investments in the Danish advertising market increased by 4.0% in Q3 2025 compared to Q3 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Geography
NO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/dk/aktuelt/nyheder/third-quarter-of-2025/ ↗
Source Article
Advertising investments gear up
In the first half of 2025, the Danish advertising market grew at a low pace. During the third quarter of 2025 the advertising market geared up in line with the general economy and showed a strengthened growth. In total, advertising investments increased with 4,0% compared to the third quarter of 202…
Original Research
IRM Media
· Original study ↗
Methodology
Year-over-year comparison vs Q3 2024, covering media including newspapers, magazines, outdoor, TV, cinema, radio, podcast, and internet advertising
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNO
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Danish advertising market: 4% ad investment growth rate. Source: IRM Media (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/danish-ad-investments-growth-q3-2025
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<blockquote cite="https://lighthousedata.io/data/danish-ad-investments-growth-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- ad investment growth rate for Danish advertising market<br><small>Source: IRM Media (Q3 2025) · <a href="https://lighthousedata.io/data/danish-ad-investments-growth-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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