B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.4%
4.4% -- ad investment growth rate for UK BVOD advertising investment (2023)
UK BVOD advertising investment was predicted to increase by 4.4% in 2023.
- predicted growth
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Association/WARC
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/bvod-almighty-reach-and-return ↗
Source Article
BVOD Almighty: Reach and Return
In Brief
The broadcasters’ VOD services were the original streamers, now they’re the beating heart of the expanding world of connected TV. BVOD advertising in the UK is rapidly growing, with investment predicted to increase by 4.4% in 2023, according to Advertising Association/WARC figures. Yet, unt…
Original Research
Advertising Association/WARC
· Original study ↗
Methodology
Advertising Association/WARC figures, predicted growth for 2023, cited by Thinkbox
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK BVOD advertising investment: 4.4% ad investment growth rate. Source: Advertising Association/WARC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-bvod-ad-investment-growth-2023
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<blockquote cite="https://lighthousedata.io/data/uk-bvod-ad-investment-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- ad investment growth rate for UK BVOD advertising investment<br><small>Source: Advertising Association/WARC (2023) · <a href="https://lighthousedata.io/data/uk-bvod-ad-investment-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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