B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Dated
13.5%
13.5% -- ad investment growth rate for Swedish advertising market (2021)
Total advertising investment in Sweden increased by 13.5% in 2021 compared to 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM (Institutet för Reklam- och Mediestatistik)
Primary
Tier A
https://www.irm-media.no/se/aktuellt/nyheter/irm-aarsrapport-2021-nytt-all-time-high-naer-digital-an… ↗
Source Article
IRM årsrapport 2021: Nytt all-time-high när digital annonsinvestering gasar ut ur pandemin
Under 2021 uppgick total reklaminvestering i Sverige till 81 miljarder kr vilket innebär en ökning med 13,5% relativt 2020. Detta innebär att hela den stora reklamkakans tapp från föregående år återhämtades under 2021 och att den totala reklaminvesteringen för första gången passerar 81 miljarder kr.…
Original Research
IRM (Institutet för Reklam- och Mediestatistik)
· Original study ↗
Methodology
Growth vs 2020, per IRM annual report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swedish advertising market: 13.5% ad investment growth rate. Source: IRM (Institutet för Reklam- och Mediestatistik) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sweden-ad-investment-growth-2021
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<blockquote cite="https://lighthousedata.io/data/sweden-ad-investment-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.5%</strong> -- ad investment growth rate for Swedish advertising market<br><small>Source: IRM (Institutet för Reklam- och Mediestatistik) (2021) · <a href="https://lighthousedata.io/data/sweden-ad-investment-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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