B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- retention rate for non-gamified iGaming platforms (2026)
Non-gamified iGaming platforms have an estimated retention rate of 50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LicenseGentlemen
Primary
Tier A
https://licensegentlemen.com/blog/how-to-increase-your-retention-rate-in-your-online-casino-or-sport… ↗
Source Article
Casino Player Retention 2026: Boost Loyalty & Lifetime Value
How to Increase Player Retention in Your Online Casino or Sportsbook in 2026
Casino player retention in 2026 comes down to one uncomfortable fact: acquiring new players is becoming more expensive every quarter, and the operators pulling ahead are the ones who keep the players they already paid to wi…
Original Research
LicenseGentlemen
· Original study ↗
Methodology
From section heading 'Gamified vs Non-Gamified Retention (75% vs 50%)'; baseline for 25-point gamification gap.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
non-gamified iGaming platforms: 50% retention rate. Source: LicenseGentlemen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-gamified-platform-retention-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-gamified-platform-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- retention rate for non-gamified iGaming platforms<br><small>Source: LicenseGentlemen (2026) · <a href="https://lighthousedata.io/data/non-gamified-platform-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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