B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- retention rate for mobile apps (2025)
A target retention rate for mobile apps after 30 days is greater than 9%.
- Target range threshold value (>9%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sidekickinteractive.com
Primary
Tier C
https://www.sidekickinteractive.com/uncategorized/the-mobile-app-rescue-framework-audit-plan-deliver… ↗
Source Article
The Mobile App Rescue Framework: Audit, Plan, Deliver | Sidekick Interactive
53% of users abandon apps that take longer than 3 seconds to load. If your app struggles with crashes, slow performance, or poor user experience, it’s losing users – and revenue. The Mobile App Rescue Framework is a simple 3-step process to fix underperforming apps:
- Audit: Identify problems like s…
Original Research
sidekickinteractive.com
· Original study ↗
Methodology
Industry benchmark cited for user engagement; threshold value (greater than 9%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 9% retention rate. Source: sidekickinteractive.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-retention-30-day-benchmark
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<blockquote cite="https://lighthousedata.io/data/app-retention-30-day-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- retention rate for mobile apps<br><small>Source: sidekickinteractive.com (2025) · <a href="https://lighthousedata.io/data/app-retention-30-day-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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